Sincethe early days of Ranked, we’ve worked closely with Karol G and her team — sowhen the opportunity came to collaborate on a new digital campaign, we were allin.
Itwas late 2023. Karol had just wrapped the Latin American leg of her epic MañanaSerá Bonito world tour and was ready to celebrate with a big moment: therelease of a new single, paired with a personalized CapCut filter.
Ourteam had already been experimenting with forward-thinking digital tacticsdesigned to turn any release into a platform-native, fan-first experience. Andwhile Karol’s music already had global reach, we knew that in today’s digitallandscape, emotional resonance has to be matched with innovation.
Ourgoal was clear: to create immersive, tech-enabled content moments that deepenedfan interaction and brought long-term value to her releases. From CapCutfilters to augmented reality (AR), our approach has always been about meetingfans where they are — and taking them somewhere unexpected.
The solution: We approached our collaboration withKarol G through a tech-focused lens, aligning each creative solution with theemotional arc of the release.
Weapproached our collaboration with Karol G through a tech-focused lens, aligningeach creative solution with the emotional arc of the release.
Phase 1: "Que Chimba de Vida" – Celebration &Identity
For the release of “QueChimba de Vida” in late 2023, we launched a custom CapCut template inspired byKarol’s vibrant, celebratory aesthetic. Fans were invited to showcase momentsfrom their own lives, connecting the song’s joyful message with personal storytelling.
Phase 2: "Si Antes Te Hubiera Conocido" – GlobalLove & Visual Immersion
With the June 2024release of “Si Antes Te Hubiera Conocido,” we leveled up the format — againleveraging CapCut with a new visual template aligned with the track’snostalgic, romantic tone. The filter sparked a wave of user-generated contentacross Latin America and beyond.
Additionally, to markthe 6-month anniversary of the hit and its achievements, we created anAugmented Reality piece — inviting fans to discover and celebrate the song'swins while also interacting through Karol’s fan account, @bichotarecords in amore interactive way. The AR asset blended visuals from the music video withreal-world environments, creating an emotional bridge between the artist andher audience.
Phase 3: Platform-native + Tech-first = Ongoing Engagement
Our ongoingcollaboration focuses on tech-native thinking, prioritizing tools that inviteparticipation and reinterpretation. Whether it’s short-form edits, ARexperiences, or fan remix opportunities, we’re building a digital universearound Karol G that evolves with each release.
The results of ourtechnology-driven approach have made a measurable impact on Karol G’s digitalfootprint — while deepening emotional connection with her audience:
Engagement Wins
- CapCuttemplates for both singles generated +100K uses across TikTok
- Community-drivencontent led to consistent virality and fan-to-fan sharing
Cultural & Creative Impact
- “SiAntes Te Hubiera Conocido” became one of the most remixed Latin tracks onCapCut in 2024
- Recognized for innovation in the use of AR formusic anniversaries
- Demonstrateda replicable model for fan-centered, tech-forward campaigns in the Latin musicspace
At Ranked, we believethe future of music marketing lies at the intersection of technology,storytelling, and fan creativity — and with Karol G, that future is alreadyhere.
